Many of you have emailed me about how simple this 7-step marketing plan is so far. Well I got news for you… it is simple. Business doesn’t have to be so complex. If you have a great idea for a product/service two easy things can help you very quickly and inexpensively test to see if you have a viable and sustainable business opportunity.

First, get out there and ask your potential customers what they think because after all you should be going into business to serve them. You may very well think you have the best product/service in the world but you need to ask other people besides your grandma and mother. Ask the people who are going to be paying you their hard earned money!

Second, if you actually sat down and created this marketing plan you’d learn way more about your business, market, competition, price points, etc., than you could imagine. Forget an extensive business plan. You aren’t attracting venture capital (at least not just yet).

1. Understand your market and competition.
2. Understand your customer.
3. Pick a niche.

Step 4 – Develop Your Marketing Message

Not only does your marketing message tell your prospect what you do, but it persuades them to become your customer. This marketing message should be included in all of your marketing materials and promotions. To make it persuasive and compelling include the following elements:

-An explanation of your target prospect’s problem
-Proof that the problem is so important that it should be solved now
-An explanation about why you are the only person/business that can solve your prospects problem
-An explanation of the benefits people will receive from using your solution
-Example and testimonials from your customers you have helped with similar problems
-An explanation about prices, fees, and payment terms
-Your unconditional guarantee