Goals are critical to your success. A “wish” is a goal that hasn’t been written down. Make sure your goals are Sensible, Measurable, Achievable, Realistic and Time specific.

Your goals can include financial elements such as annual sales revenue, gross profit, etc. They should also include elements such as units sold, contracts signed, clients acquired, etc.

Once you’ve set your goals, implement processes to internalize them with all team members. (i.e. reviewing them in sales meetings, displaying thermometer posters or even awarding achievement prizes)