As I’ve written previously the 4 general ways to increase your business are:

1. Attract more new customers
2. Increase the average sales amount
3. Make your customers buy from you more often
4. Hold on to your customers for life

Here are just a few ways to improve each of your areas of growth:

Attract more customers:

• Select a niche market that you can easily contact and dominate.
• Establish a proactive program with centers of influence that can open new channels of growth for you and your business.

Increase the average sales amount:

• Up-sell your customers to high quality products and services
• Combine several items into a package that would cost less if sold separately
• Suggest accessories and add-on items and services that compliment your customer’s purchase

Make your customers buy from you more often:

• Establish ongoing communications that present compelling offers that can’t be turned down
• Follow up with your customers to see how they’re enjoying the benefits of the new product or service you sold them and suggest products or services that would increase their satisfaction

Hold on to your customers for life:

• Deliver uncommon customer service by going the extra mile
• Perform surveys from time to time to gauge their level of satisfaction

Your goal should be to design systems and programs that surround these four categories of growth strategies. Follow these strategies consistently and you’ll be well on your way to building a great company!