http://gurugilbert.com Adam Gilbert's Entertaining Ideas on Business & Life. Thu, 24 Jul 2008 16:25:30 +0000 http://backend.userland.com/rss092 en I was on the phone yesterday with an entrepreneur from Texas who has a great business idea. Or, so he thought. He emailed me about 6 months ago and we’ve been corresponding back and forth. I always love hearing from my readers and passionate entrepreneurs and try to help whenever I ... http://gurugilbert.com/2008/07/24/my-latest-magazine-column-and-why-1-is-so-important-and-ideas-vs-opportunities/ The future of advertising is having your loyal customers create advertising for you. Companies that are killing it in today's economy embrace their customers. They realize without their customers they have no business. And they don't act like monopolies. They also cater relentlessly to their clients and customers. They don't create products ... http://gurugilbert.com/2008/07/21/all-of-my-people-say-big-mac-big-mac-the-future-of-advertising-is-here/ And if you want to be a future reality TV star you must read this! I admit it. I watch my share of reality TV. It’s mindless entertainment and sometimes that’s just what we need. As we all know by now, reality TV isn’t really reality. It’s just using ‘real’ people to ... http://gurugilbert.com/2008/07/16/warning-if-you-like-reality-tv-you-should-read-this/ Me: Relax. We're still so young! Her: No - you're young. I'm not. Me: What? You're the same age as me! Her: I'm 35. You're 18. Me: What? Her: A girl at 25 is like 35. A boy at 25 is like 18... http://gurugilbert.com/2008/07/14/the-difference-between-girls-and-guys-on-dating-for-the-most-part/ I hate seeing homeless people. It makes me sad (and so grateful at the same time). And lately, I feel like I’m seeing them more and more. So let’s solve the homeless problem (at least in NYC)! One day, I hope to be in a position where I can make significant change ... http://gurugilbert.com/2008/07/10/my-brilliant-idea-on-how-to-solve-the-homeless-problem-at-least-in-nyc/ I was lucky enough to get a copy of Ori and Rom Brafman’s Sway which is on the New York Times Bestseller list. Why do perfectly rational people make irrational decisions? Well, that’s exactly why I found this book so fascinating because it’s all about the hidden psychological influences that ... http://gurugilbert.com/2008/07/08/book-review-sway-the-irresistible-pull-of-irrational-behavior-plus-win-a-copy/ Last week, in a post, I wrote “I’ve met plenty of poodles* that can hardly talk about anything besides their bags, nails and dog.” So here is my definition of a poodle. I can’t take credit for this term though. My wonderful mother coined this. A poodle is: A girl (or guy) ... http://gurugilbert.com/2008/06/30/the-definition-of-a-poodle-find-out-if-you-are-one/ As a diehard Michael Jordan fan, I still get the chills when I watch this intro. It reminds me of the good ol’ days when becoming a professional athlete, more so basketball player was still a career option. Or so I thought. The reason why companies like Stubhub and ticket brokers continue ... http://gurugilbert.com/2008/06/26/inelastic-sports-pricing-and-why-movie-theaters-will-always-be-around/ I’m listening to 50 Cent’s “I get money” right now and it got me thinking. When can a rapper go from rapping about how he used to kill people and sell drugs to how much money he is making? Rappers are typically limited to a few select topics. They are either ... http://gurugilbert.com/2008/06/23/the-only-business-where-it%e2%80%99s-acceptable-actually-encouraged-to-brag-about-how-much-money-you-make/ I’ve received a lot of email in the past few weeks about my post regarding marriage. My ‘does marriage serve any purpose these days’ post has 85 comments and counting. Obviously, it’s a topic we’re all interested in. In fact, I’m fascinated by it. The number one question I got is, ... http://gurugilbert.com/2008/06/18/the-3-major-questions-we-all-have-to-answer-in-life/