iPods, marketing and a great reality show idea for Apple

R.I.P my big old clunky iPod. I’ve had it since my sophomore year of college so I can’t complain. It got me through 2 Greek Gods, lots of workouts and lots of runs. However, I’m pretty pissed I lost all of my music.

Last May, I went to North Carolina and my computer died with all of my music. It really wasn’t a fun thing. However, while I was there, my buddy Ryan, helped me make my current website so that was a very fun thing.

All of my music for the last year, besides the few hundred I’ve downloaded since, was just on my iPod. Last night my iPod took its last breath, according to the geniuses at the Genius bar in the Apple Store.

So, I got myself a new 8GB Black Nano and I’m back in business for $199. I really can’t live without an iPod, it’s crazy.

A few morals:

The 4GB Nano was $149. If you offer a more expensive option of your product/service a lot of people will take you up on it. So offer it, or else you’re just going to leave low hanging fruit on the tree! (Actually, I think it would be appropriate to say apples, in this case.)

Don’t offer too many choices. If I want the Nano then I have two choices. The 4GB or the 8GB. That’s it. When people are faced with too many choices they don’t do anything. KISS. Keep it simple stupid.

When people can’t live without your product or service, you know you’re onto something. That’s what I’m after. I’d like to think my clients really would miss me and my company. Actually, I know they would. That’s what makes it all worth it.

A great reality show idea:

Apple fans are true customer evangelists. They are like a colt and that means there is an already built-in audience.

I’m also going to preface this with the fact that there are reality shows about gyms, airlines, and blowouts. So this would easily work.

Alright. Here it is: The Apple Store on 5th Avenue is open 24/7. So is the Genius bar where people who have any sort of Apple problem go for help.

I’d like to see the types of problems people are having in the middle of the night. I’d also like to see the types of people who are having problems in the middle of the night.

Obviously, they are important enough problems (to them) that they MUST be fixed in the middle of the night. Important means passion. And passion always makes for great reality TV.

(It also makes for a great life.)