I recently wrote about how I’m ready to invest a lot of money into my business.
Why invest in someone else when you can invest in yourself?
I used to be really into the stock market. Actually, I still am. But after a while, I realized that as much as I may think I know what’s going on with a company, I have no idea.
I much rather invest in myself. (I’m not saying investing in the market is a bad idea but unless you are going to dedicate the time you should, you are far better off investing in an index fund as opposed to a single company.)
Anyway, investing in myself is scary. I have absolutely no one to blame but me. Am I really going to invest in myself over Sergey Brin or Howard Schultz?
Absolutely! As scary as it is, I am in complete control of what I do with my company. But it takes a lot for me to actually cough up some real money.
I need to be 1000% convinced. I need proof of concept. Anyone who knows me fairly well has heard me say something like, “If I believe in something with all of my heart, the sky is the limit, there is no stopping me!”
I can honestly say that I believe in what I’m doing as much as Howard Schultz believed in his little idea. Words do no justice to express how I feel about what I’m doing and where I intend to take MyBodyTutor.
But it took me a long time to get to where I am today in terms of belief.
So many people are so eager to throw money at anything without even testing it. How do you even know your idea works? I’ve been testing my idea since I first started and I now believe (and am fully convinced) I have something that is ready to be taken to the next level.
I believe the reason why there is a lot of bullshit walking in the business world is because when push comes to shove people don’t truly believe deep down in what they are doing or offering.
Why would you continue to do something you don’t fully believe in?!?!
They say that, “Money talks…
Nice writing. You are on my RSS reader now so I can read more from you down the road.
Allen Taylor
Thanks, Allen…Welcome aboard!
-Adam
Great post Adam. Whenever someone asks me about how much money it takes to start a business, I always say that you have to be willing to invest every single penny that you own. Hopefully you won’t ever get to that point, but you have to be willing to do it or you will probably fail. If you don’t believe 100% in your biz, how can you expect your customers to? Or other investors to? Every month there are countless stories in Entrepreneur/Inc/Fast Company of people who maxed our their credit cards to the point where they couldn’t pay for groceries…and then five years later they have a 10 million dollar company. Obviously there’s more to it than just this willingness, but without it I think you’ve pretty much made your own bed.
Thanks, Adam!
I’m glad I found this great site. I love the way you mix in marketing with your life with pop culture. You’re a really talented writer 🙂