Here’s the thing: Tiger Woods business isn’t anybody’s business! However, Tiger Woods wouldn’t be Tiger Woods, if no one cared about his business!
There in lies the juxtaposition so many celebrities face. “Just leave me alone. I want my privacy!” they plead.
Many professional athletes have sympathy for Woods, too.
NFL football player, Jason Taylor, of the Miami Dolphins was in the locker room and saw ESPN running a tease about Woods. He reached up and turned off the TV. “Nobody’s damned business,” Taylor said.
Do you really want people to not care about your business Tiger (or Jason)? The reason why athletes and celebrities get mega-endorsement deals is because so many people are so emotionally invested in them. So many people do care about them and their business.
If Tiger endorses Nike and uses their clubs (or gets them used on him) then I want to use them. If he puts his name on it, he must believe in it. And if he believes in it, it must be good enough for me the conventional thinking goes. If I love rapper 50 Cent then why shouldn’t I drink his Formula 50 beverage or buy Britney Spears perfume?
Growing up when I thought the NBA was a legitimate career option, I idolized Michael Jordan. I drank Gatorade, got his sneakers and wore Air Jordan clothes. I tried to look, dress and act like him when I played basketball because I wanted to be like him.
That’s why companies pay gazillions of dollars to celebrities. People emulate highly successful people. They buy and do what highly successful people tell them to do because they aspire to be like them.
Companies only spend the bazillions because it works. Want to know if an infomercial product is selling? If you keep seeing the commercial over and over it’s working!
No one cares about the worst players. And if no one cares about your business, no company is going to want you to endorse their products.
So embrace it Tiger. You certainly can’t fight it at this point!
Ironically, one of my post popular posts “Why you shouldn’t hit the snooze button ever again, according to Tiger Woods“, includes an interesting nugget from him.
He said, “The greatest thing about tomorrow is, I will be better than I am today. And that’s how I look at my life. I will be better as a golfer, I will be better as a person, I will be better as a father, I will be a better husband, I will be better as a friend. That’s the beauty of tomorrow. There is no such thing as a setback. The lessons I learn today I will apply tomorrow, and I will be better.”