This is why I’m hot…

Mims is hot because he’s fly. But it raises the question: Does being hot guarantee one’s being fly? “You ain’t ’cause you not,” would seem to clear that up.

But are fly and hot interchangeable? If you are one, you are both; if you aren’t at least one, you are neither.

It’s the whole she’s famous because she is famous…

The Mona Lisa is the most famous painting in the world because it’s precisely that: The most famous painting in the world. There will always be the best in class, most popular, coolest, tiniest, smallest, sleekest, richest, poorest, hottest, most expensive, least expensive, best, worst, newest, oldest and on and on.

Paris Hilton is truly popular because she’s popular.

But the big question is how do you become popular? I believe to become popular (and I’m not talking about high school popular) you have to focus on the edges.

What do I mean?

Offer the ‘biggest’ sandwich, the ‘best’ pizza, the ‘most expensive’ hand bags, the ‘fastest’ car, the ‘loudest’ speakers, the ‘least expensive’ burgers, the ‘most durable’ chairs, the “most reliable’ service, the “most obnoxiously priced” clothes, the ‘cheapest’ sneakers…

Do the ‘craziest’ things, engage in the ‘most unbelievable’ acts and wear the ‘skimpiest’ clothes…

You can’t just be average. Who is going to talk about you?

You have to be at the edge of something. Paris Hilton happens to be at the edge of many things.

That leads me to a very interesting question. Is the song of the summer precisely the song of the summer because “it’s the song of the summer?”

People like what other people like. It just the way it is. Most people want to fit in. Well, sort of.

Most people just don’t want to miss out. “Oh you see the Sopranos? I can’t believe they whacked…” or, “You see Entourage last night? I can’t believe he wore a bunny suit?”

Pretty soon if everyone is talking about something and you have no idea what they are talking about you feel the need to check it out. Best selling books become even more best selling once they make the list.

The fun part is trying to create the best or the least or the craziest or the most, or the wackiest something. If you’re not then you’re not going to change the game in any way, shape or form.

And that’s not fun. Or hot.